Whetstone

Do the work only a market entry consultant can do. Hand off the rest.

Let AI handle the busywork. Only do the work that matters.

Too much of your week is consumed by work that doesn't need your judgment.

Market sizing, regulatory research, competitor mapping — real work, just not your work.

But you don't have to do it alone.

You are the expert.
AI is your tireless analyst.

Tireless, encyclopedic, and fast — but it doesn't know your client's risk tolerance or market timing. You guide it with your expertise.

Direct it. Review it. Sign off.

  • Assign the groundwork. Market sizing, regulatory scans, local competitor research — the legwork that takes time, not expertise.
  • Keep the judgment. AI generates options and drafts. You assess market readiness, competitive positioning, and entry timing.
  • Maintain your standards. Your methodology, your quality bar, your client relationships. AI accelerates; it doesn't replace.

For market entry consultants whose time is the bottleneck.

Market assessment

TAM/SAM/SOM, demand forecasting, competitive landscape

Regulatory analysis

Compliance requirements, licensing, local regulations

Go-to-market strategy

Channel selection, partner identification, pricing strategy

Risk assessment

Political risk, cultural barriers, operational challenges

Your time is the constraint. Your judgment is the value.

How we work with you.

Workshops

We teach your team the method.

One-on-one coaching

We take you from curious to confident. Personal guidance applied to your practice.

Custom workflow design

Built around how you already work.

Team

Chris Parles — Builds and teaches. Background in software, product, and operations.

Justin Feldstein — Builds and teaches. Background in software, product, and operations.

Tell us what's eating your week.

Three short steps. We reply within one business day.

Email: [email protected]