Whetstone

Do the work only a strategy consultant can do. Hand off the rest.

Let AI handle the busywork. Only do the work that matters.

Too much of your week is consumed by work that doesn't need your strategic judgment.

Industry research, competitor profiling, data aggregation, formatting frameworks — real work, just not your work.

But you don't have to do it alone.

You are the strategist.
AI is your tireless analyst.

Tireless, encyclopedic, and fast — but it doesn't know your client's context or your strategic judgment. You guide it with your expertise.

Direct it. Review it. Sign off.

  • Assign the first pass. Market sizing, competitive landscape mapping, trend research — the work that requires thoroughness, not strategic insight.
  • Keep the strategic judgment. AI surfaces patterns and synthesizes research. You identify what matters, craft the recommendation, and shape the narrative for your client.
  • Maintain your standards. Your analytical rigor, your storytelling, your client relationships. AI accelerates the research; it doesn't replace the strategy.

For strategy consultants whose time is the bottleneck.

Market Entry

Landscape analysis, competitor positioning, market sizing

Competitive Strategy

Competitor profiling, capability benchmarking, strategic options

Strategic Planning

Trend synthesis, scenario planning, strategic framework development

Growth Strategy

Opportunity assessment, portfolio analysis, whitespace mapping

Your time is the constraint. Your strategic judgment is the value.

How we work with you.

Workshops

We teach your team the method.

One-on-one coaching

We take you from curious to confident. Personal guidance applied to your practice.

Custom workflow design

Built around how you already work.

Team

Chris Parles — Builds and teaches. Background in software, product, and operations.

Justin Feldstein — Builds and teaches. Background in software, product, and operations.

Tell us what's eating your week.

Three short steps. We reply within one business day.

Email: [email protected]