Whetstone

Do the work only a site selection analyst can do. Hand off the rest.

Let AI handle the busywork. Only do the work that matters.

Too much of your week is consumed by work that doesn't need your judgment.

Pulling traffic counts, formatting demographic radii, drafting trade area narratives — real work, just not your work.

But you don't have to do it alone.

You are the expert.
AI is your tireless research associate.

Tireless, encyclopedic, and fast — but it doesn't know your scoring models or your markets.

Direct it. Review it. Sign off.

  • Assign the first pass. Comp pulls, market data aggregation, rent roll normalization, zoning research — the work that needs elbow grease, not expertise.
  • You edit, not write. AI drafts the market overview, the demand analysis, the site description. You refine the assumptions and tighten the conclusions.
  • Keep your judgment loop tight. Review the output, correct the model, steer the next iteration. Your experience shapes the work; AI handles the execution.

For site selection analysts whose time is the bottleneck.

Acquisitions analysts

Underwriting cap rates on 40 deals a month? Let AI pull the comps and draft the market memo.

Investment memo writers

Stop writing the same market overview boilerplate. Generate the first draft in minutes, not hours.

Appraisers

Comp selection, adjustment grids, neighborhood analysis — automate the grunt work, focus on reconciliation.

Market study consultants

Demand forecasting, demographic analysis, competitive surveys — let AI aggregate, you interpret.

Feasibility study consultants

Site analysis, zoning research, absorption estimates — AI handles the data pull, you validate the feasibility.

Site selection

Traffic counts, demographic radii, competitive mapping — generate the initial screening, focus on the finalists.

Your time is the constraint. Your judgment is the value.

How we work with you.

Workshops

We teach your team the method.

One-on-one coaching

We take you from curious to confident. Personal guidance applied to your practice.

Custom workflow design

Built around how you already work.

Team

Chris Parles — Builds and teaches. Background in software, product, and operations.

Justin Feldstein — Builds and teaches. Background in software, product, and operations.

Tell us what's eating your pipeline.

Three short steps. We reply within one business day.

Email: [email protected]