We hone how teams think with AI.

Premise

Most people use AI like a fancy search engine — ask once, get an answer, done. But AI is a partner, not an oracle.

Services — three ways in, same approach

AI fluency workshops

You'll leave with a new mental model of how to work with AI, not a random list of prompts. From 1:1 sessions to full-team trainings or keynotes — one method, whatever the size of the room.

AI consultation

Working with leadership on AI strategy. One-off audits, ongoing strategic work, or a fractional AI lead — we act as your sounding board and partner.

Custom AI implementation

Systems built around your data and your workflows. Completely custom, cloud or local, optimized for your use case and budget.

Method — you are the expert. AI is the amplifier.

• You are the expert. AI doesn't replace your judgment, it helps you act on it.
• A way of thinking. Tools change every six months. Habits of mind don't.
• Plain English. No prompt libraries to memorize. No 47-step frameworks.
• Iteration over invocation. Treat AI as a collaborator, not a search engine.

Who we work with

Solo professionals (lawyers, doctors, consultants, expert witnesses, CPAs). Small teams of 2–20. Mid-market operations, legal, finance, and customer-facing groups. Leadership teams deciding what to do about AI.

Team

Two founders. Two builders. Two teachers. Chris Parles and Justin Feldstein — backgrounds in software, product, and operations.

Contact

Tell us what you're working on. We reply within one business day. [email protected]